Design thoughtfully, Tread lightly, Know the story
Asili was born out of a passion and curiosity for the traditional craft and community of the artisans in East Africa. We are committed to complying and remaining true to the nature of the materials and the traditional craftsmanship.
Our name borrows from the Swahili word for essence, genesis, the source of something. It stands for the truth or fundamental nature of a person or object.
Through collaborations with like minded designers, architects and brands, we aim to produce quality, ethically designed pieces that will in turn, provide business and a sustainable income for our artisans and their families.
We strive to ensure the production of our products has only a positive impact on the environment and communities who create them.
Every asili piece is individually hand crafted, from start to finish within a fair trade environment.
Every asili material:
Begins with responsible material sourcing, as this forms a key chapter in a product’s story. By operating transparently, ASILI offers the design community an assurance of integrity.
Supports artisans in their trade and through this support, contributes to the preservation of culturally significant crafts. Our aim is to attract a new global market, reviving the neglected traditions and materials of East Africa.
Educates both designer and customer about the potential of a material that they may have never previously used before.
Results in the creation of a modern artifact. We filter traditional techniques and natural materials through a contemporary lens, to create something new and timeless.